Coral Slub's Six-Month Milestone: My Personal Start-up Story

Time truly flies! It feels like just yesterday when the seed of launching my own e-commerce brand was planted in my mind. After gearing up to dive back into active work, I immersed myself in several courses. One transformative experience was the D2C mentorship course, guided by Arjun Vaidya and Trisha Rajni Vaidya. Their mentorship reshaped my understanding of the Indian startup ecosystem, offering invaluable insights on conceptualizing and managing a day-to-day business.

Now, here we are—six months since the launch of my dream, Coral Slub.

I'd like to invite you all to join me in reflecting on this journey and the exciting road ahead.

From Concept to Reality: The Coral Slub Timeline

Where it all began…

The journey of Coral Slub began in December last year, sparked by a deep dive into finding the right product category.

As someone deeply entrenched in textiles, this was a natural and comfortable choice for me, where my expertise could truly shine. Venturing into e-commerce was new territory, so I anchored my confidence in the familiarity of textiles.

The naming of Coral Slub itself reflects my admiration for beauty in imperfection. The term 'Slub' describes a textured fabric that celebrates these imperfections, enhancing the fabric’s beauty. Similarly, 'Coral' suggests the resilience and adaptability found in nature—qualities that are mirrored in our textiles, each piece telling its own story of strength and beauty.

Coral Slub was thus born, inviting everyone to appreciate the depth and complexity of life woven into every thread of our offerings.

Journey through the months

January: Bringing the Brand to Life
The new year kicked off with excitement as we dove headfirst into developing Coral Slub. January was all about crafting our identity and laying the foundation for our dream. It was a month filled with brainstorming sessions, coffee-fueled nights, and the thrilling sense of what was to come.

March: The Big Launch
March was a milestone month! We finally launched our brand website—more than just a digital storefront, it was the heart of our vision coming to life. It was our platform to share our passion for home furnishings with the world, and oh boy, did we celebrate!

April: Expanding Horizons
In April, we took a leap and expanded into Amazon's vast marketplace. This wasn't just about selling more—it was about reaching homes across the country, making a place in living rooms and cozy corners where stories are told.

July: Building Our Community
By July’s end, we hit a sweet milestone—100 followers on Instagram. Every new follower felt like a friend joining our journey, cheering us on. Each like, comment, and share was a pat on the back, encouraging us to keep pushing forward.

August: A Century of Orders
August brought a moment of pride as we shipped our 100th order. Each package sent out was a parcel of our dream, reaching out into the world. This milestone wasn’t just about numbers; it was about the trust and love we were building with our customers, one order at a time.

Milestones That Matter

As we look back on these six months, two key accomplishments stand out:

100 Total Orders: Hitting this milestone across our website and Amazon has been a heartwarming affirmation of Coral Slub’s expanding footprint in the market. Each order is a story of trust and connection, illustrating the vibrant tapestry of support we’re weaving together with our customers.
3 Repeat Orders in One Week: Perhaps even more exciting than new customers are those who come back. These repeat orders, notably from non-friends and family, suggest we're on the right track towards product-market fit.

Celebrating Customer Feedback

As we celebrate these milestones, we're also deeply encouraged by the positive reviews and heartfelt feedback from our customers. Each comment and message reiterates that we're not just selling textiles—we're enriching homes and lives. Attached is a snapshot of some of the wonderful feedback we've received. It's these moments that truly highlight the impact of Coral Slub, reminding us of the joy and fulfillment that come from meeting and exceeding customer expectations.

Your enthusiasm and support have been pivotal in this journey, and we are excited to keep growing and evolving with you. Here's to many more milestones and shared successes. Thank you for being an integral part of our story!